The All-Important Campaign Slogan
Campaign slogan: In advertising, it is a well known fact that a 30-second span of time is the average attention of most avid readers. What words catch the eye? How are they used to draw attention? How long did it take to impel the reader to read on? If these questions can be easily answered, the question of why a campaign slogan is so important is answered.
Step One - Associate The Candidate With the Campaign Slogan
If the campaign is politically based, it is of absolute importance to insure that the campaign slogan directly relates to the candidate's name. Typically, words that rhyme with the candidates name or is in some way connected will remain fresh in the mind of those who see, read or hear it. As an example: "I like Ike the presidential campaign slogan of President Eisenhower, or "Tippy Canoe and Tyler Too", President Tyler's campaign slogan, JFK's "Kennedy Can" and the current President Obama's "Yes We Can". Campaign slogans like these live on for generations and mark the campaign as successful or unsuccessful. Often, a campaign slogan can be the pivot upon which a candidate is elected. That's why it's important to choose wisely.
The Other Kind of Campaign Slogan
Whether marketing or sales campaigns are large or small, products or services closely aligned to campaign slogans are likely to pull far ahead of competitors. Slogans can be visuals like the dropping of a pin, a complete campaign in global song or a chicken farmer with a sense of self-humor. These are the nuts and bolts of what makes a campaign slogan stick in the minds of those who see or hear it. So popular are marketing campaign slogans, that the annual SuperBowl is one of the most sought after visibility venues for advertising sales campaigns.
Negative or Positive Approach To Campaign Slogan
Obviously, campaign slogans can also represent the worst in negative campaigning. Few will forget the term "swiftboating" in the campaign of George W. Bush. Often, a deliberately negative campaign slogan can be all too retro-prophetic if the elected official fails to measure up to the slogan while in office. That's why most campaign slogans should represent a more positive posture. The same is true in marketing and sales campaigns. Negative ads for soda pop that includes bashing of a competitor turn off prospective buyers who view such negativity as mean-spirited..